
The 2024 Billboard Music Awards was a night of unforgettable fashion moments, but one star who truly stole the spotlight was BLACKPINK’s Jennie Kim. Known for her trendsetting style, Jennie graced the red carpet in a bold, ruby-inspired ensemble that had fans and fashion critics buzzing. Her choice of deep red hues and dazzling gemstone accents perfectly complemented her edgy yet elegant aesthetic.
At OBY, we couldn’t help but notice how her look aligns with one of our most exquisite pieces—the Lab-Grown Ruby Charm 2.6 Carat. This stunning, ethically crafted ruby is a showstopper, just like Jennie herself. In this blog, we’ll break down Jennie’s Billboard Awards look, why rubies are making a major comeback, and how our Lab-Grown Ruby Charm can help you channel her iconic style.
Jennie's Ruby Moment: Fashion Explained
Jennie's appearance at the Billboard Music Awards was simply breathtaking. She chose a custom crimson gown with intricate details, paired with eye-catching ruby jewelry that added a touch of vintage glamour. The rich crimson not only accentuated her radiant complexion, but also exuded confidence and strength - qualities often associated with rubies.

Her jewelry choices were equally mesmerizing: a delicate ruby necklace and a statement cocktail ring. The crimson gems contrasted beautifully with her sleek black hair and minimal makeup, proving that rubies can be both bold and sophisticated.

Why Rubies? The Symbolism Behind the Gemstones
Rubies have long been associated with passion, energy, and luxury. Historically, they were prized by royalty and believed to bring protection, prosperity, and love. In modern fashion, rubies are experiencing a resurgence in popularity as celebrities and influencers embrace their timeless and bold appeal.
Jennie's choice of ruby accessories wasn't just for looks, it was to make a statement. The ruby symbolizes strength and individuality, just like Jennie’s own brand of fearless femininity.

Introducing the OBY Lab-Grown Ruby Charm 2.6 Carat: Sustainable Luxury
If Jennie’s ruby look inspired you, our Lab-Grown Ruby Charm 2.6 Carat is the perfect way to capture that same energy. Crafted with precision and ethical integrity, this piece offers the same brilliance, hardness, and allure as a mined ruby—without the environmental or ethical concerns.

For a Jennie-Inspired Look: Pair it with a little black dress or an all-red ensemble for a bold, cohesive style.
Everyday Glam: Layer it with delicate gold or silver chains for a subtle yet striking effect.
Statement Jewelry: Use it as a centerpiece for a custom cocktail ring or a choker, just like Jennie’s red-carpet look.
By choosing lab-grown, you’re not just investing in a beautiful piece—you’re supporting ethical and eco-friendly luxury. And in a world where fashion and sustainability must go hand-in-hand, that’s something to feel truly proud of.
Ready to channel your inner Jennie? Shop the OBY Lab-Grown Ruby Charm 2.6 Carat today and make a statement that’s as bold as it is beautiful.